A significant shift toward smartwatches is emerging as consumers prioritize connectivity and multifunctionality in their timepieces. Beyond simply telling time, these devices offer features like health monitoring, real-time notifications, and seamless integration with other digital tools making them especially attractive to tech-savvy users.

The Watch Market Industry is expected to grow from 64.88(USD Billion) in 2024 to 85 (USD Billion) by 2035. The Watch Market CAGR (growth rate) is expected to be around 2.48% during the forecast period (2025 - 2035).

Sustainability and craftsmanship are becoming powerful drivers in the evolving watch market, reshaping consumer preferences and industry practices. Here’s how these two forces are making their mark:

 Sustainability: A Growing Priority

1. Eco-Conscious Consumers:
   • Modern buyers, especially Millennials and Gen Z, are more environmentally aware. They're actively seeking brands that prioritize ethical sourcing, eco-friendly materials, and transparent supply chains.
2. Recycled and Ethical Materials:
   • Watchmakers are now using recycled stainless steel, vegan leather straps, and reclaimed ocean plastics. Brands like Panerai, IWC, and ID Genève have launched models made with sustainable materials.
3. Carbon Neutral & Green Certifications:
   • Companies are investing in carbon offset programs and aiming for carbon neutrality. Certifications like Responsible Jewellery Council (RJC) or LEED are being used to validate sustainability efforts.
4. Circular Economy & Repairability:
   • Some brands encourage repairs instead of replacements. Initiatives for recycling old watches or providing lifetime service are gaining traction.

Craftsmanship: A Return to Authenticity

1. Appreciation for Artistry:
   • In watch market as the mass-market leans toward smartwatches, luxury and niche segments are seeing renewed interest in traditional craftsmanship — hand-finished movements, enamel dials, and mechanical complications.
2. Independent Watchmakers Rising:
   • Artisanal, small-batch watchmakers like F.P. Journe, H. Moser & Cie, and Laurent Ferrier are gaining cult followings. Collectors value exclusivity, heritage, and the story behind each piece.
3. Customization & Bespoke Designs:
   • High-end buyers are seeking personalized pieces, reflecting their style and values. Bespoke services, where clients choose materials, complications, and engravings, are becoming more popular.
4. Fusion of Old & New:
   • Some brands merge tradition with innovation — mechanical watches with sustainable practices or incorporating recycled metals into haute horlogerie.

 The Intersection of Sustainability and Craftsmanship

The most forward-thinking watch brands are blending these two trends:

• Chopard’s “Ethical Gold” initiative marries responsible sourcing with exceptional design.
• Oris champions sustainability while maintaining Swiss mechanical integrity.
• Baume (by Baume & Mercier) focuses entirely on sustainable, customizable watches with a modern edge.